It_s the audacity for Me shirt,hoodie, tank top, sweater and long sleeve t-shirt


The designer said:“When we closed our office, we had just started fittings for resort, Joseph Altuzarra told Vogue Runway. “We’ve been working on it remotely and we’re still planning on having a resort collection in time for market.” I will get this clothes and accessories and It_s the audacity for Me shirt will be presented virtually. “People are going to be building wholesale websites that stores can access.” Virtual showrooms would be a boon for all sorts of reasons, not least of all the industry’s carbon footprint, but how do brands create the assets necessary to populate them when all the people required to make those assets—models, photographers, stylists, etc.—are in lockdown? “Maybe you could send the clothes to different people and have them shoot themsleves? Or you could theoretically send the clothes to a model and have her take selfies,” Altuzarra riffed. “We’re going to have to be creative and come up with a safe way of doing this. I will do anything and everything possible to make sure that no one from my team is an additon to the staggering layoff figures.” Hearst is in the advantageous position of being less reliant on fabric mills working at reduced capacity than some other brands. “I spent months looking for high-quality deadstock and recycled fabrics to make the samples and production for resort,” she explains. “Sixty percent of the production will be made with non-virgin materials, which was a goal of ours.” This could be an inflection point for Hearst’s brand, one in which her sustainability efforts produce real-world benefits beyond the good optics.

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