Led Zeppelin Zoso Logo shirt, hoodie, tank top, sweater and along sleeve t-shirt

“They had screen printers and technology that I would have killed to have been able to just play around with, in my own little wonderland.”Another aspect that marks The Hype out as a distinctive new prospect within the world of fashion reality TV is its concerted choice to turn the spotlight firmly to streetwear: a realm often overlooked within the industry due to its more sprawling origin story. Streetwear was largely born in the early hip-hop scene of New York and California skate culture in the 1970s before exploding on the global scene in the ’90s Led Zeppelin Zoso Logo shirt. Even when it hit the mainstream and experienced a seismic cultural impact, few fashion houses would touch the movement, which was championed by Black and Latinx communities. Appropriately, then, peppered throughout The Hype are references to this illustrious past, featuring luminaries of the scene and offering context of the various elements of streetwear culture being represented.

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