Bougie Like Natty In The Styrofoam Country Music Fancy Like Shirt, hoodie, tank top, sweater and along sleeve t-shirt


Howell has been quietly updating some of her classic pieces from the 1970s and ’80s Bougie Like Natty In The Styrofoam Country Music Fancy Like Shirt—all stored in an archive a few blocks away from her flagship store in Marylebone—and casting them in a fresh new light with a few gentle tweaks. While the utility and studied minimalism that has made her a stalwart of the British fashion scene was all present and correct, Howell also added a few more mischievous notes this season. In the lookbook, washed wax cotton sou’wester hats came cheekily tilted askew, while silk bandanas were tied around models’ necks, fluttering in the artificial wind of the studio in a way that gently recalled the irreverent spirit of Ray Petri’s London-centric ’80s Buffalo movement. Howell’s signature chore coats were nipped in at the waist with utilitarian belts, while loose navy trousers were tucked into white socks pulled far above the ankle, pantaloon-style, making for a more playful silhouette than usual.

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