While Universal legally owns Oswald, technically they don't possess the power to bring Oswald to life and soul like Disney did. That capacity is the key factor that makes the difference and success. In business activities, clearly determining where the true value of a product lies is a very important factor to properly assess the problem and make a decision. Oswald was the first animated character created by Walt Disney and Ub Iwerks in 1927 2022 Disney New Year’s Mickey Mouse Happy New Year Portrait shirt. When Oswald became famous, Disney decided to negotiate for a higher profit rate but was turned down. About to renew his contract, he received word that Universal Studios was hunting the Disney Brothers Studio team to continue creating the Oswald bunny cartoon.