Description
Currently occupied shirt, hoodie, tank top, sweater and along sleeve t-shirt
Always shot in natural light and usually outdoors Currently occupied shirt, Dôen’s product imagery is compellingly free-spirited: Models—some of whom appear to be over the age of 30—frolic in the surf, cradle baby sheep on a farm, and dunk their bare feet in a stream. “Nine months after we launched we saw a huge wave of customers doing their own photoshoots in our clothes and tagging us on Instagram,” says Katherine. “It felt like this whole visibility into our community, and you could tell that they felt beautiful. That’s all you’re hoping for.” If you take a scroll through its tagged photos on Instagram, you’ll see a lot of pictures of shoppers wearing Dôen, photographed in a manner that’s remarkably similar to its lookbooks.
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