Lunch Lady By Day Witch By Night 2021 Shirt, hoodie, tank top, sweater and along sleeve t-shirt

It’s a bold move to launch a label during a pandemic, but Ruensumran found it to be a way to save jobs and promote local industry in a fashion community that was slowly unraveling around her. “I’d rather take this money to pay for the Lunch Lady By Day Witch By Night 2021 Shirt and by the same token and pattern cutter and the graphic designer who lost their job,” she says. “It is about helping each other. The brand can support local business and designers.” Ruensumran started working on The Meaning Well the first day of London’s lockdown, March 15. She remembers that shortly before then, she had been traveling back from Paris Fashion Week back to London on the Euro Star just as cases started to spike. When she arrived in London at her studio office that she shared with fellow creatives, she slowly saw the local industry deteriorate.

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