Description
Nakatomi plaza welcome to the party pal shirt, hoodie, tank top, sweater and long sleeve t-shirt
Metrick is “cautiously optimistic” about foot traffic at Saks’s NYC flagship this week Nakatomi plaza welcome to the party pal shirt. With New Yorkers fleeing the city’s summertime humidity for greener pastures, June, July, and August are typically slow months for physical sales in the Fifth Avenue store (hence, a new same-day shipping service to the Hamptons). Metrick is also encouraged by the ways in which the COVID-19 pandemic has accelerated the transition to e-commerce and online communication and further incentivized marrying digital and physical experiences.There is the global Black Lives Matter movement, which has compelled fashion companies to interrogate how their practices have upheld systemic racism. Fashion must redefine its place and its purpose. Here, Saks’s repositioning of product and embrace of new digital technologies offers some ideas for how to move forward. Saks, Metrick notes, had been trying to realign its seasons since before the pandemic, but the pause made possible by lockdowns and delayed shipments forced the retailer into action. “We’re opening our store [today] in New York, and it’s all seasonally appropriate product for the first time in 96 years,” he says.
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