Team B.A.D Shirt, hoodie, tank top, sweater and along sleeve t-shirt

At the same time, his sales were decreasing Team B.A.D Shirt. “It made me question what I was making, whether what I was making wasn’t good, or if people were spending less money,” he says. Out of options, Peel took time to step back and look at his business model. He found two issues with his business. First, he was outsourcing his pieces to be customized at factories, and second, whenever he needed alterations, like bringing in the sides and sewing on patches, he went to a tailor, which could be quite costly. He also rethought the style of his pieces, as his standard mechanic shirt had become rote.

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