Volkswagen beetle cleveland indians shirt, hoodie, tank top, sweater and along sleeve t-shirt

At the end of 1959, Volkswagen cooperated with media agent (agnecy) Doyle Dane Bernbach (DDB) to implement the Think Small campaign to help the Volkswagen Beetle enter the US market. However, at that time in the US market, automakers such as GM (General Motor) and Ford were dominating. In 1956 alone, Chevrolet alone spent $30.4 million on advertising, compared with $25 million for Ford. In the 50s and 60s, Volkswagen (Germany) shocked the car market more than the United States when it launched an advertising campaign: "Think small", promoting the Beetle model. While other brands cram a lot of information that few people can remember Volkswagen beetle cleveland indians shirt, "Think Small" has gone deep into the minds of consumers with simple bold words on the large space with the image of the Beetle. Helmut Krone uses negative space, aka white space, in graphic design. The effect of this design is to attract visual attention.

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